Commercial Diagnostic

Two to three weeks · Starting at $12,500

A clear-eyed assessment of your revenue engine, and a plan for what to do about it.

I look at pipeline quality, coverage and conversion. Forecast accuracy and how the number actually gets called. Sales process, stage definitions, and whether qualification is a discipline or a formality. Your CRM architecture, data hygiene, and whether anyone trusts the reporting. Compensation, territory, and quota design. And your coverage against the market you could actually be selling into.

You get a written findings document and a prioritized roadmap: what to fix, in what order, and what each piece will take.

This is a complete engagement. You can act on it yourself, hand it to someone internal, or bring me back to build it.

Pipeline Build

60 to 90 days · Starting at $15,000

Revenue that does not depend on the founder’s calendar.

We define who you should actually be selling to and why, then build the motion that reaches them: target account and contact prioritization, the messaging that earns a reply, multi-touch outreach across email, LinkedIn, and phone, and the qualification standard that decides what is real before it reaches a calendar.

The difference between this and a lead generation agency is what happens after the meeting is booked. An agency hands you a list. I hand you qualified conversations, and then I sit in the deal reviews and coach your team through them, because I have carried an enterprise number and I know the difference between a name and an opportunity.

You keep the targeting logic, the messaging, and the process. It runs after I am gone.

Commercial Build

Three to six months · Priced by scope

Installing the operating system the diagnostic said was missing.

Stage definitions and exit criteria. MEDDPICC as a real qualification standard rather than a checklist. A weekly forecast and pipeline cadence, run until it holds without me in the room. Compensation plans, territory models, and quota design. CRM build or rebuild in HubSpot or Salesforce, plus the executive reporting layer. Hiring scorecards, interview structure, and onboarding for the people who will run it after I leave.

The goal is to make myself unnecessary.

Fractional Sales Leadership

Ongoing · Starting at $5,000 per month

Your sales leader, without the full-time line item.

I run the operating cadence, coach your sellers, own the forecast, and report to you the way a CSO would. I step into strategic deals where senior presence changes the outcome.

• Advisory ~5 hrs/week · from $5,000/mo
• Standard 10 to 15 hrs/week · from $12,000/mo
• Embedded 20 to 25 hrs/week · from $20,000/mo

A La Carte

Priced by project

For firms that need one piece rather than the whole thing.

CRM build and revenue reporting. Compensation plan design. MEDDPICC enablement and rep coaching. Partner and alliance program design. Hiring support, including scorecards and interviewing.

I also build the commercial materials that go with all of it: pitch decks, marketing collateral, email sequences, and social content.